We’re all curious if it’s Instagrammable if it’s lunch, company, or the beach.
Instagram has grown tremendously over the years and continues to do so. The photo-sharing application has evolved from being a favourite for vacationers to share their vacation photos to catering to a wide range of influencers, advertisers, and brands.
At this point, it’s fair to assume that your target audience and your rivals use Instagram. However, keeping up with Instagram patterns (not to mention algorithm changes) can be challenging at times. Your future purchasers can now browse their pages, so marketers need to decide whether and why they should be on Instagram.
If your trademark isn’t already on Instagram, these Instagram marketing numbers will persuade you that it should be and give you a concept of what you should be doing on the social media website.
Here are some Instagram statistics you should be aware of:
- How Popular Is Instagram?
- Use with Instagram Hashtags
- Daily, how much time do people consume on Instagram?
- Instagram Content Growth Sponsored
- Instagram Engagement Is Essential
How Popular Is Instagram?
In 2021, Instagram is expected to have 1.074 billion users worldwide (eMarketer, 2020). That is a significant achievement for the photo-sharing network.
This is 73.5 million higher than the number of users in 2020 when it surpassed one billion for the first time. Experts had previously predicted that this goal would be reached in 2024. Besides, Instagram saw a significant 22.9% rise in user numbers in 2020.
Analysts attribute a large portion of this massive growth to the coronavirus pandemic, which prompted people to join Instagram.
Instagram is a social media stage that allows people to post and edit images and Instagram videos. Instagram, which was once used mainly by teenagers and young millennials, continues to evolve as one of the most successful social media sites. Evidence shows that this is not going to change anytime soon.
If you’re wondering if your company should invest time and resources in Instagram, the massive number of users should be a good indicator. To help you appreciate the various facets of the site, our team has written a guide to set up an Instagram store.
Use with Instagram Hashtags
Since the idea of using hashtags to tag and label issues on social media was invented in 2007 (by Twitter), its use has flourished. It is now regarded as a fundamental segment of social media.
Instagram is no exception to this rule. The use of hashtags on Instagram is commonplace and universal, ranging from businesses and Instagram influencers to the regular Joe.
According to the most recent Instagram figures, this is so prevalent that an average Instagram post features as many as 10.7 hashtags.
But, before you go all out on hashtags in an attempt to attract new users and expand your following, think again. According to research, it is not a matter of the more, the merrier when it comes to Instagram hashtags. In reality, posts with six or more hashtags have lower participation, so stick to five or less.
If you desire to be more strategic, you should know that the most common hashtag on Instagram, #love, has been used over 2-million times. Although it may give your followers a nice fuzzy feeling, your post may be drowned out by the 2-million other posts with the same hashtag.
For example, the next four most common Instagram hashtags are #photography, #instagood, #fashion, and #art.
Daily, how much time do people consume on Instagram?
Instagram users devote about as much time as Facebook users.
The amount of time Android users spend on Instagram is nearing that of Facebook — in June 2018, Facebook users spent an average of 58 minutes a day on the site, compared to 53 minutes per day for Instagram users (Recode 2018).
The number of time users spend on Instagram is essential because the more time they spend in the app, the more ads they see and the more chances they will remember your brand. Instagram has announced that the addition of the Instagram Story functionality boosted the number of time users spent on the platform daily. However, the amount of time spent on Instagram matters and the time of day at which users are most involved on the site. You’ll learn the right time to share on Instagram for your brand this way.
Instagram Content Growth Sponsored
Influencers posting funded posts on Instagram is a movement that shows no signs of slowing down. The quantity of Instagram influencers using the #ad hashtag increased by 133% between February 2018 and February 2019.
In reality, nearly 25,000 Instagram accounts used the #ad hashtag in the first quarter of 2019.
Since tweets from influencers with a more fantastic fan base are more likely to get more Instagram likes and scope, these accounts are more likely to be searched after for influencer marketing ads than those with fewer followers.
The number of events these high-profile influencers has used the #ad hashtag reflects this. More than a quarter (26%) of influencers with over a million followers use the hashtag #ad in their tweets. In contrast, less than one-fifth of influencers with less than one million followers do so, and only more than 2% of micro-influencers with less than ten thousand do so.
And it’s not just endorsed posts by influencers that are becoming increasingly common. The hashtag #ad rose by 120% across all Instagram posts during this time frame.
Instagram Engagement Is Essential
Brands’ Instagram involvement is increasing. Between October 2017 and May 2018, it increased by 29%. This means that advertisers can create four times as many shares on Instagram as they can on Facebook.
Although we recognize that Instagram engagement is critical for brands, the issue of what help in increasing Instagram engagement is and how it is calculated remains unanswered. Instagram engagement is the level of interest that your fans have in your Instagram material. This can take the form of likes, tweets, or shares. Instagram is a visual content-based website, which contributes to its high interaction. It provides a forum for various forms of content development, including images, streams, live videos, stories, and the IGTV app. This increases brand imagination by providing you with a wide range of content categories to choose from.
Instagram has proved over the years to be an effective networking platform for companies seeking to broaden both their exposure and their scope. We hope that the 5 Instagram figures for 2021 will justify why the brand is investing in Instagram and have some insights into what to do next on the website.