Did you know 28 percent of marketers use Instagram for their marketing campaigns?
Photo by Alexander Shatov on Unsplash
So, what are the most common marketing mistakes they need to avoid? We have some top of them and the methods to avoid them too. So, if you are looking to increase Instagram followers and market your business effectively, you need to read this one.
Photo Quality Maters
Photo quality is the first thing people love about your visual posts. And, we all know Instagram is all about visual appeal. If you do not have it, you are losing the game. To improve your photo quality, you should:
- You should have a photo that suits the platform.
- Using something less than 1080 pixels would be harmful to your marketing. So, make sure it is high-quality and helpful.
- Cropping by the platform can cause problems of visibility and quality. Ensure that you adjust the picture to the best.
- The use of the right filters is always an edge you can have. So, use the right filters.
- Customizing your photo would help have a better effect. The platform has an editing tool to help you out. When you do that, ensure the right balance of brightness, structure, adjustment, warmth, color, and saturation.
These tips can help you with good pre-production and post-production for your marketing pictures.
Post with the Right Frequency
The right frequency is always a potential for better results for social media marketing. And, this works for Instagram well too. So, if you have a decent amount of posts a day, stay consistent. If not, increase it.
The frequency differs for different experts; some belief in the use of 1 or 2 posts a day. On the other hand, some would say that 3 or more would be enough.
When you post, ensure that the quality aspect remains intact and you do not get too slow. If you take care of both aspects, you are on the right track. Ultimately, consistency and quality should go hand in hand.
Replicate the Winning Content
Analytics is always helpful when you are looking for a content type that would work on the platform. So, try to have a winning strategy and replicate what has already won for you. This can help you increase Instagram followers and get other metrics right too. At the same time, try to monitor your metrics for the features you replicate.
Not using Intriguing Content and too Many Hashtags
The use of the right number of hashtags can help you with better reach. So, try to keep them in the right range. The experts believe that using 1 to 3 hashtags would be enough.
The use of cool content would definitely be a great choice to go for. You can try posting the following types of content for maximum marketing ROI:
- Behind-the-scenes.
- Testimonials and comments
- Goals
- Asking to tag a friend
- Memes that your audience could relate to
- Featuring a customer and providing tips would work too
- Tutorials, quotations, reminding about your blog, talking about your activities, and tools would help.
- Admiring someone or reviewing a book, movie, or product would help too.
All of these types of content would work super-cool to get your marketing on the right track.
Not Keeping Brand Consistency Plan
When you are branding, you must know what your brand is about and create a story around it. Some heavy weaponry that you can add to this plan would be working on your golden cycle rule slogan. Moreover, try to describe the solutions you provide and be consistent with your value and your design consistency.
These rules can help you have consistency at all levels. From captions to photos and from videos to stories, you have all covered. Keep your content sticking to all the guidelines you set, from colours themes to philosophy and taglines to imagery composing. Trying templates for your posts would be a great idea. You can go on and keep it simple and consistent.
Overlooking Instagram Stories
Instagram stories are a good means of having better lead generation and improving visibility. They are also a good source of real-time marketing. You can try incorporating them to give the best content people would love to see relating to your accounts. Moreover, you can interact with the users and get instant content feedback. So, avoid overlooking these mistakes.
Don’t overlook Questions and CTAs
CTAs can help increase conversions at all levels. You can try using this trick to allow people what you wish them to do next.
If you do not have a CTA, you may not have a result as you don’t tell people what else you can do for them. For instance, if you do not tell them that they can place an order, read more of their posts, or give feedback, you are losing on many parts. So, not using them would be a bad idea. On the other hand, you should try using them in all posts to get a better ROI for your marketing efforts.
Avoiding Collaborations
There are more than 5 million influencers on Instagram, and there is a reason for their success here. They provide the right results for marketing goals. So, not trying them for promotions would be a bad idea.
With the help of influencers, you can reach new audiences, boost engagement, and get help in sales.
Final Thoughts
We talked about the most common mistakes marketers make when marketing their businesses on Instagram. The use of low-quality pictures, not evaluating for the best content, and posting boring content are among these. Above that, not asking questions, not maintaining brand consistency, and not including CTAs may affect too. So, try to add CTAs, questions, maintain brand consistency, and you will get results for all kinds of marketing campaigns. The help of influencers is another thing that you would love results of. So, know what you can do with the campaign you are running and drive in the results you need.