Eight key cities in California where real estate prices are actively falling

California is one of America’s true dream states. From breathtaking coastal scenery to fresh produce, the Silicon Valley industry, and Hollywood, California does have it all. However, it’s not the most affordable place to live. If you haven’t been to the Golden State in a while or looked at real estate prices, you should know that it’s expensive before moving to California. Real estate is also a leader in the market, with different properties being highly valued and selling quickly at different prices, what can you do with a real estate agent in Hayward to keep your California dream from turning into a nightmare?

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San Francisco

There is something for everyone in San Francisco. Especially if you work in technology or business. But the rental costs are incompatible. Despite a 101% rent increase in 2021, more young professionals are moving to San Francisco, making it an interesting and exciting place to start a successful career.

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San Jose

Located just 40-50 minutes from San Francisco’s iconic attractions, this famous city offers many opportunities for its guests. The city center is home to many attractions and a renowned global culinary scene inspired by the diversity of the city.


Stockton may not have the same shopping culture as other California cities, but it’s a great place to buy real estate for a profitable investment. Real estate prices are almost a third lower than in cities like San Francisco. It’s one of the state’s agricultural hubs, just a 90-minute drive from the Bay Area.

Los Angeles

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Falling real estate prices have allowed many people to live in Los Angeles and realize their dreams of living in this world-famous city. Los Angeles offers more than the glitz and glamor of Hollywood. 

San Diego

Want to stay classic while nurturing your roots? This is where San Diego can become your affordable home. Voted the best city in America, the city is known for its sandy beaches and year-round sunshine. In the city, not only real estate prices are actively growing, but also rental real estate is booming here.


Oxnard may be one of those California cities you’ve never heard of but don’t think of it as a city you shouldn’t consider when buying an investment property. Excellent access to fascinating nature and beautiful beaches make the city an active tourist environment. Los Angeles is about an hour away, making it an ideal suburb with great real estate prices.


Sacramento is the capital of California and is currently one of the most profitable places to buy investment housing. Plus, you can use all of your savings on lodging on a Lake Tahoe vacation or a quick flight from an international airport.


Movies and TV shows may be on lockdown in Los Angeles, but Riverside has a thriving arts and crafts scene.

Essential Considerations for Real Estate Investments: Setting Budget, Location, and Risk Assessment

When determining your real estate investment budget, be realistic about how much you can invest. Your available equity will play a significant role in determining whether you can afford to purchase an apartment or a house. Keep in mind that while a house may generate higher income, it also requires a larger capital investment.

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Creating a thorough investment plan specific to the California real estate industry is essential. This plan will help you define your investment goals and chart a clear path for the coming years. Having a detailed understanding of what you want to achieve and the expected outcomes will make your investment journey clearer and more focused.

Location is a crucial aspect to consider when evaluating real estate. Before making a purchase, it is important to assess not only the physical location but also other key factors such as infrastructure, transportation, proximity to educational centers, supermarkets, shopping centers, and more. The location of your investment property will impact its desirability and potential for growth.

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Cost calculation is of utmost importance in real estate purchases. It goes beyond the actual purchase price. You should also consider typical additional costs such as notary fees, cadastral fees, and other associated expenses. Including these costs in your budget will give you a more accurate picture of the overall investment.

Thoroughly inspecting the property for any serious construction defects is crucial to avoid future financial burdens. Check for cracks in the foundation or any other potential issues that could lead to significant expenses down the line.

When calculating the expected yield of a property, it is important to consider not only the projected rental income but also the reliability of the tenants. Regular and timely rental payments are essential for accurate yield calculations. Additionally, it’s crucial to consider any potential risks associated with renting out a property and ensure that you have a stable financial cushion to cover unexpected expenses.

By considering these factors and planning ahead, you can make informed decisions and increase your chances of successful real estate investments.

Invest in California real estate with the right investment strategy

Making real estate a profitable investment requires the right strategy. There are three investment strategies when it comes to investing in California real estate.

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Strategy 1: Buy and Hold: Profit

The buy-and-hold strategy involves acquiring California real estate assets and holding onto them for an extended period while generating rental income. This strategy relies on the property’s potential for long-term value appreciation. Ideally, the value of the property should increase consistently over time, allowing investors to benefit from rental income and potential profits when selling the property. After a certain period, investors may even sell the property tax-free, as no speculation tax is charged.

Strategy 2: Renovate

In addition to the buy-and-hold strategy, renovation strategies are widely used in California real estate investing. The objective is to acquire properties in need of repair and increase their value through various activities. This approach can yield substantial short-term returns. However, it’s important to note that when selling the property, taxes on the gains will apply. Additionally, if an investor sells five or more properties within three years, the IRS may classify them as a business investor.

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Strategy 3: Tax Limitation Strategy

This strategy leverages tax benefits by maximizing deductions for necessary repairs in the initial three years after purchasing the property. During this period, it is possible to deduct up to 15% of the purchase price from your taxes. Subsequently, in the following years, significant investments are made to enhance the property’s development, leading to an increase in its value. This approach offers several key advantages. Firstly, the costs incurred in property development can be considered income-related expenses. Additionally, the increase in property value positively impacts rental income and potential resale prices.

Strategy 4: Crowdfunding 

Buying real estate in California without any equity is typically not feasible for individuals, or it may require meeting very stringent requirements. In such cases, crowdfunding can present an attractive alternative for investors with limited capital. Crowdfunding enables investors to participate in small real estate projects without having to invest a substantial amount of their own capital. This allows individuals to gain exposure to the real estate market and potentially benefit from investment opportunities that would otherwise be out of reach.

Weigh the Pros and Cons

Of course, like all financial investments, investing in California real estate is not all about its benefits. Many investors know this, so it’s only natural to ask what to focus on when investing. You should always weigh all the pros and cons before deciding what and which real estate to invest in. 

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