10 Tools For Effective Social Media Management in 2021

If you manipulate and/or create a lot of content for an online medium, you will certainly need a lot of tools.

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Social media management tools assist your digital communication and your marketing actions to facilitate your digital strategy deployment. You will undoubtedly have to measure your brand image, your notoriety, your e-reputation, and the effects of buzz and thus resort to monitoring tools.

There are hundreds of tools, from the most useful to the least useful according to your missions in terms of social media and digital marketing. By working most of your time on the web, you need to optimize your time and make it as profitable as possible. When it comes to creating and deploying an online communication strategy, the community manager must be perfectly organized.

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Social Media Management Tools

Knowing which tools to use depending on the actions to be performed is not always easy when you are starting out. Do you work in the world of community management and social networks? Here is a list of 10 useful and complementary social media management tools in 2021.


To perform video downloads in the best possible quality and without the risk of clicking unwanted links on online tools, community managers often use 4K Video Downloader. This software is a great help for community managers who often need to download videos from social networks in particular. 4K Video Downloader is used to save videos, playlists, channels as well as subtitles.

Many social networks are compatible: YouTube, Facebook, Vimeo, Dailymotion, Instagram, Tik Tok, Etc. Suitable for all social media professionals, even beginners, the tool makes downloading very simple and fast. If that was not enough to convince you, it is part of the free community management tools.

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Combin is a perfect all-in-one solution, especially for community managers. This software is used to increase your Instagram visibility, your account visits, and your number of followers. You can effectively ensure the development of your Instagram accounts in a few minutes a day with this tool.

Combin is divided into two sub-tools: Combin Scheduler and Combin Growth. With the Combin Growth tool, you can perform growth hacking actions on Instagram: follow targeted accounts (age, gender, number of subscribers, language), automate repetitive tasks, batch comments, and likes. With Combin Scheduler, this community manager tool will allow you to manage the scheduling of posts, reposts, and stories on Instagram. Combin is therefore very useful for boosting your Instagram accounts and those of the brands you work for.

  1.  LALAL.AI

In the context of montages to be shared on social networks, a community manager sometimes needs to extract and dissociate the vocal tracks (vocals) from the melody (instrumental). If manually it is almost impossible, using a tool like Lalal.ai and artificial intelligence becomes much easier.

Whether it is famous music for which only the instrument or the voice interests you for a montage, this tool based on artificial intelligence will allow you in a few clicks of efficiency to obtain two distinct audio files from a single audio file. It guarantees precise and fast extraction of audio tracks. This instrument is also easy to handle. It ensures that the sound quality is maintained for the audio clips.

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As a community manager tool, Lalal.ai is available at a rather affordable price and you can test the tool for free on their site before paying anything.


An ultra-complete tool for managing and organizing its accounts on social networks, Hootsuite is a true ally of the community manager. This tool allows you to create, plan and schedule your posts on all social networks. Among the social networking tools, Hootsuite is very popular for its ability to centralize the management and planning of all its social accounts and allow management from several cooperative accounts.

This tool is offered on a freemium basis, with a free account and a more advanced paid version. The free version is however limited to only three social profiles as well as a single user.


To animate a community on social networks, the visual is very important. Images are widely used by community managers, but it is still necessary to be able to find free and high-quality royalty-free images.

To find good quality images and photos you can turn to Pixabay, the free image library is one of the most used in the world. This tool brings together more than 1.7 million images as well as videos. The platform is supported by a strong community. The themes found in Pixabay are very varied. Just type in a keyword to get a wide range of images. Please note that the royalty-free images are licensed from Pixabay. This community manager tool is very easy to use and does not require registration.


One of Facebook’s free tools, Facebook Creator Studio, offers, among other things, an alternative to YouTube Creator Studio. This software is especially useful for video content creators.

Creator Studio provides all the tools a community manager could need to effectively publish, manage, monetize and measure the content of all of their Facebook Pages and Instagram accounts.

Creator Studio is also the tool that allows you to take advantage of new features and monetization opportunities offered by the still leading social network.


Feedly is one of the most efficient and intuitive RSS feed-based monitoring tools on the market for daily use. It allows you to organize your watch by topic and to follow daily interesting information about your competitors and the areas that interest you.

With Feedly, you will be able to follow new content published on almost any site by simply entering the site’s URL or its RSS feed into the tool. To find content on a specific topic, you can also use a keyword.

Therefore, the tool, available free of charge, guarantees you access to the latest related advertising information on your favorite media.

  1. CANVA

Mastering the creation of quality visuals is an undeniable asset for any community manager. If you can’t master Photoshop and are looking for one or more alternatives, you can opt for a much easier-to-use tool like Canva. The latter allows the creation of beautiful visual content and now even videos adapted for social networks.

A free version is offered. But if you want more features, you can upgrade to the paid version. This provides access to several templates and models to enhance your publications. Note that the achievements via Canva are generally of very good quality.

  1.  Removal.AI

Removal.AI is an online tool that removes the background from an image. To use it is very simple, you just need to upload the image in question in the dedicated space. Once started, the service then keeps the subject of your shot and removes everything in the background.

Once completed, the file can be downloaded from regular to high-quality download. Note that in the free version, only the regular download is only accessible. For others, it is necessary to create an account on the platform and subscribe to a paid plan. Removal.AI is intended primarily for graphic designers or web designers looking for a free tool to remove the background of a snapshot quickly and easily.

  1.  MOJO APP

Creating stories on social networks is a must when you are a community manager. With Mojo App, you can embellish your stories by choosing a beautiful template among the many choices offered by the application.

The tool also allows you to add background sound to stories. The created story can be shared on any platform, Instagram, Twitter, TikTok, or even Facebook.

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Colorcinch is a go-to tool when it comes to creating engaging social media posts for your brand. As an intuitive photo editing and graphic design tool, anyone can become a professional designer in an instant. You can transform any photo into personalized and stunning visuals as Colorcinch comes with a library of stock photos, icons, masks & overlays, hundreds of AI-powered effects and filters, and a text editor. You can resize, crop, fine-tune clarity & details, and make your colors pop with just a few clicks.


Today, a community manager must be passionate, creative, organized, and master social networks, as well as a set of tools to create relevant content. Whether it is visuals, infographics, videos, articles, advertising inserts, Magma Translation etc., you need to be a good community manager to be able to practice under good conditions in 2021 and beyond.

Although the CM is not a writer at the base, we see more and more companies asking for writer profiles with an SEO dimension. So think about learning the fundamentals of SEO to have better chances of hiring. We can thus raise the dimension of influencer marketing on which to be on the lookout. Knowing the tools that make it possible to detect influencers will also be a plus.


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