No business can succeed without promotion as this is how you create brand awareness. In today’s day and age, there is a lot of focus on online promotion which is understandable, but you should not overlook the value of print marketing, especially if you are targeting those in the local area. Here are 5 ways to do this.
Flyers are often considered old fashioned but this does not mean that they are not effective. They are a low effort and low-cost option which allows you to get an advert directly in the hands of your target customer and you can even deliver them straight to their door through the post. They are tangible, unlike most forms of modern advertising, and this can be more memorable and last in the long-term.
When placed in highly visible places and a high-quality design, a banner can be effective at communicating a message and sticking in the mind of a consumer. The key is to make an eye-catching design that communicates the desired message and then to find places like shop windows and public spaces with a lot of footfall.
Similarly, an eye-catching poster can be a great way to promote your business but again you will need to make sure that you have a great design and put the posters in visible spaces. Posters can be a particularly good option for raising awareness about an event that you are hosting but they could also be used to raise awareness about your business or promote a product/service.
If you have a lot of information that you want to communicate then a booklet will be your best option. This could be for a new business explaining their mission or a business that offers a range of services with a breakdown of each service. You will want to make sure that you have an eye-catching cover but also use a reliable printing service so that the booklet will be quality and easy to flick through.
5. Business Card
There is a reason that business cards have been around for decades and this is because they are so effective at promotion. They are cost-effective, easy-to-distribute and people will keep hold of them, but there is a science to good business card design and a survey carried out found that as many as 40% of people had a negative perception of a business due to the quality or design of their card. It comes down to the industry, but typically people stated that they preferred a traditional design with simple and easy-to-read text and clear logo design. Colour also had a huge impact on people’s perception but this area was very industry-specific.
As you can see, print promotion can still be highly effective and is something that every business should be using.