Do you know what the first thing potential customers pay attention to? Your image. A well-designed logo is first of all your image. After all, however hard you try, you are measured by the clothes you wear. So the creation of a successful business without a cool logo will not work.
Why do I need a logo?
Without a logo a company’s image will be quite difficult to exist. Without it, neither a cool sign will do, nor will a website. Even an Instagram account will look suspicious. In addition, without it, your company will be much harder to learn because potential customers do not even have a visual representation of you. But even if you decided to create an emblem and have already almost started to implement your idea, you should remember that in such a matter it is also extremely important to choose the perfect color combination. Why?
Let’s take an example. Everyone has a color that suits them the most and the least. It depends on the shade of hair, skin, age, and so on. And if he wears the wrong color, he will feel insecure and look less attractive.
So it is with logos for different areas of business. If a certain color for a logo doesn’t suit your industry, then the logo will alienate potential customers. Because all tones influence the human subconscious in their way. Pay attention not only to how pleasing to your eye a particular shade is but also to its psychological meaning. Then your brand will be remembered better and the associations will be only positive.
Also has the weight and relevance of the color for the logo. There are trends for different tones. Let’s talk about them below.
What are the most popular colors at the moment?
If you want your future logo to be based on several colors or shades, they should be visually balanced with each other. There are several ways to select color combinations for a logo:
- Monochrome colors. This refined and conservative method is based on the use of different shades, tones of the same color (for example, the spectrum of red, ranging from light to dark).
- Similar colors. This universal method uses shades that are side by side on the color wheel.
Complimentary (complementary) colors. This scheme involves using colors that are opposite each other on the color wheel (for example, purple and yellow, red and green, orange and blue). Because of their high contrast and high intensity, it can be difficult to apply them harmoniously, especially in pure form.
- Separate-complementary colors. This method consists in choosing any color on the color wheel, and in addition to it – two flanking colors. In this case, the contrast is as strong as in the complementary composition but less sharp.
- Triad. In this method, the choice falls on any three colors that are the same distance from each other (for example, yellow-orange, red-violet, and blue-green).
Tetrad (double complementary). The essence of the scheme is the two pairs of colors that complement each other. When using this method, first selects one dominant of the four colors, and then adjusts the saturation of some or all of the colors.
The best colors for a logo
Modern trends dictate their orders not only for clothing or interiors but also for the design of company logos. On the colors that we see on signs and main pages of online stores more often, too, there is a certain fashion. What are the most popular colors now?
Blue + white
This cold color and all its shades in most cases are associated with the color of the sky and water. It calms and helps to concentrate. Blue is especially loved by IT companies, food producers. The most vivid representative of this color and combination is Facebook.
Red + white
The most aggressive and emotional. This color carries provocative and energetic messages that usually attract attention. He speeds up the heart rate and breathing, activates the pituitary gland. It is often seen in “edible”, medical and other industries associated with the urge to action. The most prominent representative of this color and combination is KFC.
Yellow + white
Joyful and optimistic tint! Evokes only positive emotions. Also associated with the sun. Perhaps that’s why it leaves a warm taste in our hearts. Most actively used by companies producing household goods, technology. It is also loved by the owners of the food industry. The most vivid representative of this color and combination is Lays.
Green + white
It is associated with freshness, tranquility, good health. This color is most preferred by IT companies, beverage producers. The brightest representative of this color and combination is Sprite.
Purple + white
One of the most mysterious shades. Noble and refined. In a word, royal. Especially often it is chosen by financial companies and manufacturers of sweets. The most striking representative of this color and combination is Milka.
Black + white
Expensive color. It does not have anything unnecessary. Prestigious, timeless and elegant. Most of all it is loved by firms that sell expensive products. And for good reason. After all, the color looks super expensive. The most striking representative of this color and combination is Victoria’s Secret.
Also popular are orange, gold and pink. But it is important to determine which of them will be your corporate logo color. For this purpose take into account the sphere of your business and the preferences of your target audience.
The most successful color combinations for a logo
As you know, there are no monochrome logos. And they necessarily use at least two or three colors. That’s why it’s important to duet your perfect shade with an equally perfect ally. Below we have a list of the coolest combinations popular today.
Right off the bat, we want to say that almost all colors look great with black or white. Although white goes best with blue, red and black. And red, lilac, yellow, and orange go best with black.
- Yellow + purple;
- Gold + olive;
- Pink + mint green color;
- Gray + fuchsia color;
- Green + creamy white;
- Lemon + cherry red;
- Beige + emerald.
As you can see, selecting worthy colors for a logo should be done carefully. Research your target audience, your field of activity, etc. Well and be sure to study the psychological impact of each color on the person.