Interior Design, Design News and Architecture Trends

Author: ION

Wood Maintenance 101: How To Care For Your Wooden Accessories

Most of your furniture and accessories around the house are made of wood, and they need to be maintained if your goal is to keep them in good condition. There is a common belief that dusting every few weeks or months will do the trick, but that can’t be further from the truth.

Wooden pieces are very fragile when it comes to temperature changes, humidity, and lighting. Therefore, you should engage in extensive cleaning of all wooden surfaces you own at your home. The text below will guide through the most important steps you should take in order to properly care for your furniture and accessories.

Avoid low quality household cleaners

It’s not true that everything that’s pricey guarantee quality, but it’s obvious that the cheapest cleaners will do more damage to your wooden items than making them better. That’s the reason why you should choose the solution without ammonia, so the damage in long run can be avoided. Always think about the surface you’re going to treat with a chemical since they’ll react differently.

Watch the finishing

Wooden furniture and accessories come in different styles, they’re made of various types of wood, and they have different composition and finishing. You should be aware of all these factors before engaging in cleaning action. It would be for the best that you speak to a company that sold you the piece or look at the documentation you’re received after the purchase.

Sunlight is a threat

While daylight is great for the tree while it’s alive, it doesn’t complement the piece of furniture. Direct sunlight will most likely make some damage on your wooden furniture, but make sure you also protect your photographs and paintings. Wooden surfaces can be ruined if they’ve been exposed to UV rays for a long time, so try to provide stable conditions for your furniture and accessories.

Moisture and temperature

The first step toward saving your fancy coffee table is to always use high-quality coasters. Cold glasses will condensate and leave you an ugly mark all over the wooden surface. You already know that wood has a tendency to expand after absorbing moisture, so make sure the temperature and humidity in your house are around normal values.

Engage in polishing

There are times when prevention won’t help and you’ll get some marks all over your precious wooden surfaces. There is a method that’s commonly used for keeping chess sets in a good condition. You’ll just need a cotton cloth and a solution made of water and white vinegar. Use this recipe for cleaning all wooden accessories, and surfaces with delicate finishing.

Final thoughts

It’s obvious that every living space become warmer if it has a lot of wooden items, and that beauty comes with a price. Luckily, it’s not that hard to keep your furniture in a healthy condition. You just need some time and a few useful tips. Give your best to keep your wooden items in the best possible condition so you can enjoy them for a long time.

December 1, 2018
Seven Tips To Consider When Planning Your Home’s Interior Design

The interior design is what gives a house its atmosphere. If you’re planning on moving in or redecorating your home then you can redesign to your heart’s content. However, it’s not easy to decide on the themes to follow, plan on the details to add, and determine the purposes of the rooms. A lot of careful planning, study, and budgeting takes place when redesigning a house.

You can always do whatever you like with the design. You just have to see to it that the total look of the house will be pleasing to the eye. Choosing the overall look of the house can cause a headache, especially to those who are impulsively deciding on what to place inside their house. If you have the money, you can ask for expert advice on how to transform your space.

Here are a few tips to consider when redesigning your house:

1. Design a house for your family.
This is one crucial thing to do yet anyone tends to overlook this. You are designing a home where your family should live in. A house should always be a home. Instead of making it look like the ones in the magazines, make it a house that your family is comfortable to live in. Also, consider your pets. There are also things you can buy for the mess they make, like for instance, a robot vacuum for dog hair removal which will save you the hassle of cleaning the dog’s hair from the floor all day.

2. Plan according to your needs.
Set a specific guideline on what your home needs are. Always start from the basics. A good design plan has a list of all the needs and limitations that you have for your home. Give time to plan about the space that you are working on. Maybe you might expand or downsize this space in the future. Don’t just copy the house designs that you see.

3. Create a budget plan.
Redesigning a home doesn’t always mean that you should spend a fortune. There are many ways to improve your home on a budget. You can either do it yourself or let others do the work for you. Proper budgeting can not only make you save some bucks, but it is also made to ensure that the work will be completed. A lot of homeowners who do not plan the budget correctly will end up with bumps along the road.

4. If unsure, hire a professional.
This can be costly, but with the right planning and communication, your dream house will surely be a reality. There are a lot of benefits in hiring an architect or a designer. Getting professional advice to plan out your interior is not only for the aesthetics; you can be assured that the design will also be functional and safe.

5. Never forget about storage space.
Building good storage space is as important as building a bedroom. We need space to store the things that are important but not often used. A good design plan includes adequate storage space. Talk to your designer or read for ideas like adding bedroom storage space.

6. Avoid too much clutter.
Keep things minimal. Don’t stuff your house with all the things you like. You are not designing the whole house as a storage area. Instead, get rid of the little things that you don’t need in your home. Clutter can give you stress, and will always take up much of your free time to clean. There are many benefits that you get if you declutter.

7. Use what you have.
There are a lot of things in your house that you can upcycle and use. Improving your interior with available resources can save you a lot of money. Take time to look at the things you already have before you plan to install or buy new furniture. Repurpose your old wooden crates as tool organizers or even fancy bookshelves. Consider your climate and the kind of interior building materials that would suffice living in unpredictable and harsh weather.

Always be straightforward in the design you want to achieve. A lot of research and planning may take place to make sure that your plan will be realized, but everything will pay off. Never leave out any significant detail, focus on what you need before going to what you want.

November 26, 2018
Mirror TV to Provide an Aesthetic Solution to Your TV
Wouldn’t you be happy if it were possible for you to display the contents of your Smartphone or PC into a big screen just with the click of a button? You might have heard about screen mirroring through a mirror TV but this is different from streaming and casting. Classrooms and meeting rooms are places where screen mirroring technology is often used.

Media streaming and screen mirroring all refer to sharing contents from a compatible device to a projector or a TV. Such a device might be a Smartphone, PC or laptop. It is often too easy to overlook the difference between screen mirroring and media streaming.

Advantages of Wireless Screen Mirroring Through a Mirror TV

Mirror TV allows for easy controlling of contents that can be shared on the big screen. Media streaming is geared more towards entertainment purposes. On the other hand, screen mirroring through a Mirror TV is intended for professional use.

The device you will choose will depend on your usage patterns. If you are a movie lover, then you will go for a media player that offers flawless performance with Netflix and YouTube. Look for a media player that has full swing mirroring capabilities.

However, if you wish to showcase presentations more often, engage in group discussions and switch between different computers platforms in an educational facility such as a school, then you will benefit more from a screen mirroring technology.

Factors to Consider When Purchasing a Mirror TV

This innovative tool makes it possible for you to multitask in the house just with the touch of a button. A few years back, these kinds of TVs were intended to be used solely on luxury hotels and spas. But as time passed by, there has been an increasing demand among the general public and they were therefore sold to individuals.

You will surely want to keep a keen eye on integrated features such as ATSC digital tuners and touch screen facility as you make your purchase. If you want to have this cool gadget mounted on your bathroom, you will want to ensure that the glass is fog-free for a clear view even when there is a moist environment as you are watching your favorite show. Other important factors to look out for include:
- Quality: ensure you have compared all the available models on the market before you decide to buy your mirror TV. This kind of research will increase your chances of getting a mirror from a trusted brand.
- Size: you might need a large living space where you can mount your TV mirror so always ensure the size of the room is proportional to the size of the TV. A large screen on a considerably small room would look awkward.
- Color: choose a color that matches well with the décor of your room. You might want to choose a classic black color if the TV will be mounted on a kitchen cabinet. For a more aesthetic look on the bathroom, go for a silver mirror TV. The master bedroom can do well with a pearl white TV mirror. Personal preference is also a determining factor.
- Cost: the size of the mirror and the additional features will determine the cost of the mirror TV. Extra features such as waterproof ability will obviously make a mirror more expensive compared to the regular ones.
The Technology Used

The mirror technology makes it possible for the production of brilliant images when the TV is on and completely hides it when it is switched off. This is advantageous as it allows for 99% of the light to be transmitted from the mirror to the TV, thus creating a bright image.

Iris mirrors offer the brightest experience, stunning quality, and reduced glare. Most people complain of eye problems after staring at the TV screen for a long time. This is something that is not experienced when watching TV using this technology. The TV practically vanished when it is withed off, leaving only a faint outline of its perimeter that can only be noticed on a close range. Therefore, TV viewing in daylight environment even under direct sunlight is very much possible without irritating the eyes. The mirror surface is slightly darker than a regular mirror and so it can be used in non-bathroom applications such as living rooms, dens, bathrooms, foyers and guestrooms.

Spectrum mirrors are also another type of TV mirrors available in the market. They provide the best reflective mirror surface and therefore they are ideal for activities such as makeup application. This mirror technology is often recommended for bathroom installations. It offers a very bright view and the TV image is camouflaged when the TV is switched off. You will spot only a light grey image to show where the TV is located.

V-mirrors allow your TV to completely disappear, leaving no image when it is switched off. If you are looking for a wow factor, then this vanishing mirror TV technology will be an ideal choice for you. The technology works best when it is used in a dark environment. If you use it in a highly lit environment such as natural daylight, the mirror’s reflective qualities can cause glare in the TV area. It is 80% bright as an ordinary mirror and therefore it is best used for non-bathroom applications such as above the fireplace and the bedroom.

Another common type of mirror is the B-series mirrors. It is the most affordable option for areas such as bathrooms and guestrooms. When the TV is off it provides a black screen and therefore hides it. One of the main distinctive features of the B-series mirrors is the highly reflective mirror surface and a very high-quality brightness that offers clarity when watching the TV even on lit environments.

Whatever type of mirror you choose, pick a trusted brand for optimum clarity and performance. You will surely enjoy a spectacular view right from the comfort of your home.
November 24, 2018
How to Home Renovate After Major Disaster

Every house has an area that shows its age — or maybe your home is worse than that. Maybe you have an area that has been damaged and shut off from the rest of the home; guests are steered away from the area and the space is only available for storage. But what if that space could be restored to a usable room? Think of the potential that the area — and your home — would have with an additional space to entertain or relax. Of course it would take a lot of work and money to restore the room to its original form, right? Not exactly.

Not every remodeling project has to drain your bank account. There are plenty of creative and simple ways of restoring a disaster area. While your neighbors and friends pay boatloads to have contractors tear apart their house and put it back together, you can rest assured that you will recoup more home value by utilizing a few easy tricks. It’s not smoke and mirrors. It’s good financial planning and knowledge.

Remodel Nation

Since 2013, the remodeling industry has grown at a rapid rate. Over the past five years, renovation businesses have grown by almost 3 percent while revenue has reached nearly $100 billion. That’s a growth rate of almost 6.5 percent over the past 72 months. Kitchen and bathroom remodeling lead the way while the typical outside additions and other room and disaster repairs follow up. So if it’s a flood, fire or other act of nature you’re trying to recover from, you’re not alone.

The best news is that with the massive industry increase comes a wealth of knowledge. You no longer have to rely on hand-me-down methods and your cousin’s contracting business. Now you can do the research and work yourself. Of course, there will still be areas where you want to hire professionals, but we’ll guide you through those so you can save the most time and money possible on your repair.

Managing Mistakes

Last year, the United States saw 16 unique billion-dollar disasters. From hurricanes to wildfires, Mother Nature tore through the country and left devastation behind. Those numbers don’t even include accidents or individual homeowners’ mistakes that lead to house damage. Take it all into account, and that’s a lot of wreckage to clean up after.

The positive takeaway is that after all repairs are done, there’s a new, gleaming space where an old, tattered one once was. It’s a feel-good story, but it takes a little hustle to get there. And if you don’t know what you’re doing, it might never get there. That’s why we’re going to give you three tips to start your disaster area reno.

Insurance Comes First

Millions of Americans suffer damage in their homes and never even know that insurance is there to pick up the pieces. Your first ring, besides any safety calls that need to be made, should be to your insurance company. Homeowners, flood and fire insurance are all there for a reason. They protect the residents from suffering a financial setback that may be too harsh to recover from. The road to fixing your space without sinking your life savings into repairs is through insurance.

Give Attention to Structural Items

It goes without saying that you’ll need to address any structural problems first. What does need to be said is that you have to do this correctly. Safety is nothing to be frugal about. Luckily there are affordable advisors and cleanup crews to help you through this portion of your renovation. For fire damage services you don’t have to look any further than a reliable, thorough company like Service Master Restore. It’s professionals like these that get you started on the road to your remodel with a great home defense system for wildfires.

Get Creative, Get Colorful

A little color goes a long way. Drawing attention to bright surfaces focuses attention on the aspects of your renovation that you want to be seen. Whether it’s an accent wall, canvas or craft, a brilliant item that can capture focus is a great way to cover up some less-noticeable flaws.

Just because you’re remodeling a room does not mean you’re starting from scratch. Once all structural concerns are addressed, it’s best to stay within your budget. Getting creative with colors is a great way to do this. Why sink your savings into expensive furniture and flooring when you can make a room look just as great by thinking outside the box? Renovating your problem areas doesn’t have to put you into debt, and if you follow these simple tips, it won’t.

November 24, 2018
What Should You Do If You Find A Leak In Your Home?

Finding out there is a leak in your home will always happen at the worst time possible. Have you noticed that? And when a leak gets going, it can cause problems for your quick – some of which can cause long term issues. If wet signs have led you to a leak in your home, act quickly and with purpose by following these steps.

Call a plumber

It’s great to feel self sufficient around the house, but it is rarely a good idea to get DIY when it comes to plumbing. A leak it your home can turn pretty serious quite quickly, so make sure calling a plumber is one of the first tasks on your list. They will be able to assess the situation immediately and work efficiently to stop the leak and mitigate the harm. If you don’t already, it is good housekeeping to be in the habit of having a preferred plumber on hand so that each resident in your home knows who to call when these time-critical situations arise.

Turn off the water

This might be common sense, but not everyone thinks of this right away. They try to plug, stop or catch the water emitting from the leak, failing to remember that cutting off the water supply entirely is one of the best courses of action. You will need to locate the stop valve to do this, and if you don’t know where that is, you should familiarise yourself with its location as soon as possible. It is almost always in a room where water is used and most often on the ground floor. If you have an internal water meter, the stop valve will be attached to the pipe that is feeding into the meter. For renovated homes, don’t be surprised if your stop valve is in a cupboard or underneath the floorboard. If this is the case, keep tools on hand to access this valve when you need to.

Limit the damage

It is now time to limit the damage, and your diligence on this task will greatly affect the shape of your home. Turn off every single electricity switch at the fuse board, otherwise this will become an even bigger circus. Grab your faithful bucket and place it under the leak so your carpet or floorboards don’t damage, and also wrap a towel or thick cloths around the pipe to soak up the water and slow down the dripping and spraying. If your leak is still spraying with considerable force, you can turn on other taps around your home to distribute some of that pressure and take the fight out of your leak.

Ensure it won’t happen again

These steps are nothing if you don’t learn what to do the next time, so you can act faster and reduce damage even further. Replacing carpet, floorboard and furniture simply isn’t worth the headache. Having your plumber weigh in on the situation, they will give you a snapshot of how this has happened and what steps you can put into place immediately to reduce this happening again. It may be that you need a pipe replacement, or it could be related to other plumbing issues with your shower, dishwasher, taps or toilet.

Reduce the risk of future plumbing problems by getting a plumber in to see how things are running, and to determine the how and why these leaks are occurring. Time is not always on your side when these situations occur, and if they are not dealt with quickly they may become a more arduous and expensive project altogether, with far more than the pipes being replaced.

November 24, 2018
Everything You Should Know About Tea Towels

Since the first emergence of humans from the earliest bogs, we have wanted to keep our cookware dry. It is not a surprise that we have grown an interest in this fundamental of accessories, which we call a tea towel or is called dishtowel in the US.

Tea towel, which is similar to the size of a hand towel, finds its traces back to the 18th century when it was meant to dry fancy fine china and used at lavish tea ceremonies. Today, we find tea towels in homes and are being utilized in different capacities all over the world. They are known for their versatility – from keeping greens crisp and fresh to keeping baked foods warm; the uses just do not end here.

Staying consistent with the name, a tea towel was considered the main element in the great British tea service. It was designed to pair with the rest of tablecloth and rubbed elbows with the finest chinaware and crystal. It was often folded over the tea kettle to cushion it, used to avoid trickles or adroitly dangled over cakes and pasta to keep them fresh. It was only after the Industrial Revolution that the manufacturers started turning to fibers and producing tea towel as a mass-produced consumer item.

In the mid-twentieth century, people would frequently reuse rugged cotton animal-feed bags by slicing them up into dishtowels. However, not happy with their incomplete look, they weaved them with detailed designs, in spite of the trouble of working with rough knits of the bags.

In present times, a tea towel is a delicate fabric made of cotton, linen, a mix of both, or terrycloth which is a thick weaved cotton. A tea towel is usually imprinted or has a woven design for embellishment. For artists, it has turned into the canvas on which they draw their life and inspirations.

Ever heard that tea towels can cause food poisoning? Wash them regularly!

When was the last time you washed your tea towels? It sure does not top our to-do task list, particularly when they are going to get smudgy anyway. However, what we must know is kitchen cotton is greatly exposed to bacteria buildup. Dishtowels are dirty and they likely have fecal tainting.

The American Society for Microbiology suggests disposing of multipurpose dishtowels. Rather than having a single towel for several uses, it is suggested to use different towels for drying hands, cleaning, and cooking. You must also make sure that the tea towels are dry once you are done working in the kitchen since moist towels are a rearing base for germs.

Nonetheless, you do not need to panic. The fact is the bacteria gathered from the towels is not something you would want in your home, our day to day surroundings are full of microbes yet we manage to remain relatively sound.

Moreover, if you are a meat lover and cooks it every other day in your kitchen, you have to ensure the regular washing of your tea towels. This might not sound very realistic to most of us but Huffington Post reports that we should be washing our tea towels after each turn of use. An easy hack is to use a diluted bleach solution to clean tea towels in case you would prefer not to do laundry every day. At the very least, you need to wash your tea towels every week.

Some Creative Uses of a Tea Towel

A tea towel is, for sure, one of the essentials found in any home. When you see them, your first idea would be “here is something I could dry the dishes with.” This way you only disregard the extensive scope of different uses to which tea towels have been put throughout the centuries.

Give it as a Momento

Since the eighteenth century, tea towels have been passed down to ages as treasures. Perfect for a marriage, wedding or a housewarming blessing, a customized tea towel conveys both a valued and practical supposition.

Keep Your Greens Crisp

Leafy greens need to be dried at a clean place once you wash them. Slip them in a tea towel and delicately pat them dry. They will remain crunchy and fresher.

Line Your Cabinet & Drawers

Tea towels even serve as great cabinet liners. Just make sure they are clean enough to use. Lay them flat inside your kitchen drawers and cabinets. They will ingest extra water and moisture from cutlery and glasses in addition to including a beautiful look. You will need to occasionally wash tea towels so your cabinets and dishware remain new.

Customize Your Guest Bathroom

You always put extra effort into making guest rooms considerate and comfortable enough for your guests. How about dedicating a part of your effort to the guest bathroom? Replace traditional hand towels with modern tea towels to give a touch of style and theme to your guest bathroom. Go for a pattern that coordinates with the general pattern of your washroom.

What Not To Use a Tea Towel For?

Using the Same Towel For Multipurpose

As mentioned above, always keep separate tea towels even if you are just using them for drying hands and cleaning dishes. We do end up using the same towel through the course of the day – this, however, should be avoided. Our hands carry a plethora of germs, thus using them for cleaning hands and then using the same for wiping dishes may only imply a good way to spread bacteria.

Cleaning Up Raw Meat

Tea towels are just not meant for this. By using them for cleaning up meat, you only run through the risk of contamination. Your best alternative is to use disposable paper towels.

Wiping Up the Sink

Who does not love the look of a clean and shiny sink? We all do! It may feel tempting for you to use a tea towel to wipe up your sink after you have finished doing the kitchen work, but just do not do it! Your sink carries an overabundance of germs, which will then be carried to your tea towel and to everyplace else you use it.

With their adaptability and perfectly made material, tea towels qualify for remarkable contributions to any home. Redo a tea towel for an elegant touch that will go for many years to come.

November 21, 2018
How To Make Your Student Flat A Home

When you first move into student accommodation, you will find that all of the rooms look exactly the same if not very similar. Of course, there are some of the more luxury accommodations that are a little more varied but overall, you’ll find that everything follows the same format. To make your student flat more of a home, you’ll need to follow some of the tips that we have come up with. Keep reading to find out more.

Add Some Fairy Lights

One of the things that a lot of students like to do with their student flat to make it more like a home is to add some fairy lights. These lights can go around your bed, along the walls or wherever you like. This will add a bit more atmosphere to your bedroom and it will save you from always having to have the lights on when you are in.

Put Up Posters

When you first move into your student accommodation, you will find that the walls are likely to be quite empty. Although some accommodation options like Collegiate offer a bit more of a luxury feel to their student accommodation (as you’ll see if you take a look at some of their most popular apartments in locations like Liverpool), you might want to think about adding something to the walls.

One of the best ways to do this is to add posters of your favourite bands or movies. Make sure that you are allowed to do this and don’t ruin the walls with any sort of adhesive. You can take a look at some of Collegiate’s luxury rooms for inspiration on how you could decorate it.

Add Some Photographs

At university, you will probably find that you miss your friends and family, especially if you are away from them for long periods of time. This is why you should think about adding some photographs to your wall or in frames that you can look at when you are missing your loved ones. This will really help to make your flat more of a home and you will be adding to the overall décor of the room.

Add A Rug

Another great way to add to the décor and make your flat more of a home is to add a rug. This can add a new texture to your room and will make it seem a lot cosier. Choose a colour that matches the overall colour scheme of your room and your flatmates will all be jealous when you have added this new feature. There’s no reason why you shouldn’t have a stylish student fla so make sure to try this out.

Final Verdict

Making your student flat more of a home is not too difficult as long as you try out some of the things that we have discussed in this article. Make sure that you initially go for the more luxurious student accommodation on offer and then work from there on the décor and adding some little pieces of home. Once you have done this, you should feel comfortable in your new bedroom.

November 21, 2018
Strategies to Step Up Your Marketing Game

Business owners should always be on the prowl for marketing strategies that will make their business to stand out from the competition and get your brand recognized. While there may be some shortcuts to maximizing your marketing campaign, there are some strategies that should remain steady across time. Regardless of your industry, your target demographic, or the geographic area in which you exist, your goal should always be to establish a product and a brand that people know and trust. Marketing only helps if you are generating consumer loyalty long term, and many of these strategies cost you next to nothing.

Use content first marketing strategies.

Whether you are branching out to target a new audience or simply redesigning your company website, plan to use a content-first strategy. A content first approach recognizes that content, which includes messaging, copy, images, video, and all range of downloadables are central components to building your brand. Content is, after all, the real reason users visit websites, so providing interesting and visually-pleasing aesthetics will go a long way. Introduce your customers to your brand before attempting to sell them the product or service.

Encourage your consumers to buy into your brand and your business by providing a compelling backstory. Give yourself and your team a “face” by including bios. Post meaningful and relevant stories, links, and even a blog that give your potential consumers a reason to want to engage with you long term. Your social media and your business website should both include curated content. Your story and your integrity as a trustworthy business owner are among your company’s most important business assets, so post regularly, interact with your followers, and know that this will translate into sales over time.

Offer the best in customer service.

Nothing will improve and expand your market like providing the best in customer service. While your competitor is taking weeks to deliver a product, plan to have yours shipped in a few days. Where the competition is ignoring consumer feedback online, resolve to increase responsiveness to comments left by your followers. Tailor your business website to your target demographic, offering a myriad of payment options. Provide user-friendly movement from cart to cash, and offer incentivized programs that encourage repeat sales. For most online shoppers, the purchase experience is more important than the price point, so find ways to make a connection with your consumers that will inspire loyalty over time.

Run a contest or offer sale items.

There are many marketing sales promotion examples that require very little effort or cost to you and your company. From “Daily Steals” to “Weekly Deals,” most online stores are finding that a sale section where customers can score the best deals can improve their conversion rates. There is a great deal of psychology involved in how you choose to discount your products and market that sale, but don’t be one of few business owners who fail to recognize the value inherent in putting their product on sale as a marketing strategy.

You may also find that contest marketing ideas will work for your industry. They generate a great deal of interest in your business and are of very little cost to you. Think about running a photo contest or a caption contest, where anyone with an Instagram or Facebook account can submit their photo or idea. IT will drive a great deal of enthusiasm and interest, and result in user-generated content that will encourage traffic to your site. Even a voting contest will trigger entries because they offer ease of participation and users may direct family and friends to your site in order to vote.

Consider developing a referral program.

While business should always be looking to increase the number of followers, it’s important to maintain a relationship with your existing customers. Consumers want to know that their loyalty is appreciated, so offer them a free product or a month of service for referring new customers. It’s important to understand the value of personal recommendations. Loyal customers convert and spend with brands they like more often, and usually spend more.

Word-of-mouth promotes positivity and can build your sense of community. It is more capable of driving new traffic than branded content and advertising. In turn, referred consumers become loyal customers that are likely to spend more than the average. Help your faithful following spread the good word about your business by offering a referral or a loyalty reward program.

What are some strategies that you have found that worked for your brand? Feel free to share here.

November 21, 2018