With over 2.74 billion monthly active users, Facebook stands tall as the most popular social media platform. Where others see a huge user base, a marketer views it as an opportunity. An opportunity to expand the reach of the brand and boost brand awareness.
But it is not that easy, as various other brands are competing with the same aim of achieving more customers. So what can make your brand stand out? The answer is simple – Reviews. According to a study, more than 89% of consumers worldwide make efforts to read reviews before buying a product. Facebook provides an excellent feature to the users of posting reviews about a brand/product. It is a win-win situation as it helps customers in their buying decisions, and at the same time, helps brands by increasing their reputation among the audience. So how about embed Facebook reviews on websites?
Other than key benefit of enhancing reputation, Facebook reviews provide various other benefits to the business, which are:
- Boosts credibility:
As mentioned above, Facebook is the biggest platform, and hence it is also a common source of generating customers for many businesses. With such wide options, available consumers are spoilt for choice. However, some businesses or brands do not provide quality products or do not satisfy the needs of consumers, and this is where Facebook reviews save the day.
Facebook reviews help people to know about the brand, what type of products they have, and verdict about the quality. All these viewpoints help to boost the credibility of a brand. More people write about the product and provide their reviews, it is better for the business as it enhances their market trustworthiness. And if you can add these Facebook customer reviews on your website, it will generate social trust among users to be the customer.
As people often use images or videos in their reviews, it often works as social proof. At the same time, customers often post photo evidence for their review, which helps the business to develop confidence for their new or potential customers.
And as we know, building trust and credibility is the first step for sales; therefore, it becomes important for a brand to build credibility in its potential customers. Meanwhile, it also increases the brand’s market reputation, which helps them to gain more audience.
- Increase organic reach :
Because Facebook is the most popular social media platform, it provides businesses a wider scope to attain more clients. People always tend to compare reviews of the business before making a purchase and hence with the help of reviews, they can make their decision.
Reviews help brands increase their market reputation and assist them in attaining some market recognition and eventually boosting their reach. In addition, people often talk about quality products on their social media accounts and share social proofs which can be considered as reviews.
- Increases website traffic:
If you are running an online store, you can link your website with your Facebook page, so when people visit your profile, you can introduce them to your website and other products.
Cross-platform promotion is now an acquired marketing technique where brands integrate their business websites with social media platforms and increase their customer base and their website traffic.
Talking about Facebook, as mentioned it is the most popular social media platform, and as people tend to read reviews about your brand, adding Facebook reviews on website will spark an interest in their minds, and it will encourage them to visit your website to view further products.
- Increases sales
Another extension to cross-promotion marketing is embedding Facebook reviews on the website. When people post their reviews about your brand on the Facebook page, it increases the organic reach of the brand. Which eventually increases the audience of your brand, and offers an opportunity to increase sales.
You can embed these Facebook reviews on your website, these reviews will not only increase the credibility of your business but also enhance the beauty of your website. So, when a visitor visits your website, he will be able to see details about your product and its reviews simultaneously, and hence it will save their time and help you attain sales. People often exit the window to look for reviews, so by embedding the reviews, you can keep the visitor on your website, which eventually increases your chance of getting sales.
- Helps in conversion:
People prefer viewing past customers’ feedback as they are genuine and brief about the brand/product. Therefore, before making a purchase, a rational customer also searches for user reviews. With Facebook, they can easily find all the reviews at one place and make their decision. On the other hand, it helps the business as well, let say, a person just visits your Facebook page after hearing about your brand. The positive reviews on your website can instil an interest on that person, and hence you get a chance to convert a potential customer into a customer.
Moreover, with the help of social media aggregators, you can embed them on your website. Thus, a customer feels respected when a brand features his review on the website, it builds a strong customer-brand relationship and which leads to converting your customer to a loyal customer. At the same time, when exploring your website, upon reading reviews, a visitor can decide to buy your product.
Conclusion
Reviews have always been an essential need for a business, as it acts as publicity for the brand and helps them to know the public response for their products. A positive review helps them gather more customers, while negative reviews help to know the flaws in the product. Either way, it is beneficial for business. It becomes more important when these reviews are posted in front of a huge user-base platform – Facebook. We all know Facebook is an impactful platform, and with such a high number of users, it can make or break a brand.
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