The internet, eCommerce, and the overall digitization of the retail and business sectors have transformed the industry, and with it, the marketing tools for success. .
Photo by Edho Pratama on Unsplash
SEO, or Search Engine Optimization, has been at the forefront of many business plans in recent years, and with global online sales soaring to $4.29 trillion in 2020, there is no denying that it is one of the most effective and powerful tools a business can use to boost sales. Constantly evolving and changing, just like consumer behaviors and the increasingly competitive online climate, it is crucial to adapt to the latest SEO trends and techniques to stay ahead of the competition and turn potential clients into leads.
Here is how SEO can help you and your company today.
Convert traffic
You can have the highest traffic of any site on the internet, but unless you make those crucial conversions to actual paying consumers, this traffic will essentially be rendered useless. While conversion doesn’t necessarily mean the same thing for all businesses, depending on your sector, service, or product, you aim to push your visitors one step further down the sales funnel and turn them into clients. SEO is one of the best tools at your disposal to do just that, and it is through the strategic and thoughtful placement of high-yielding keywords that you will attract more visitors. Optimize, refresh, and revise current content on your eCommerce stores, product descriptions, landing pages, and set monthly goals. And suppose you are feeling a little lost and confused. In that case, there are now many SEO professionals out there, from automotive SEO companies to general strategists, who could lend you a helping hand.
It gives visibility to you and your products.
You can have the most unique and professionally designed website or product in the world to help you differentiate from your competitors, but what good does it do if no one knows about it? Whether you are an established corporation or small business, you need to have visibility to get a consistent flow of consumers. Thanks to the boom of tablets and smartphones and eCommerce growth, the way we shop has changed, with most people now shopping and researching products and brands online. Having an effective SEO strategy will push you up on search engine rankings, which is essential as the higher your placement on Google, the more recognition you receive. Most people don’t tend to click past the first page, so now anyone looking for your service online will find you easily, allowing you to increase and boost your revenue through sales.
Provides longevity to your business
Traditional marketing methods such as outdoor billboards and print ads tend to be short-lived, and specific campaigns tend to be forgotten about and become irrelevant quite quickly. Once paid for, they don’t allow you the opportunity to make tweaks or updates if things don’t work out, which can lead to a considerable financial loss.
The beauty of SEO is that time constraints don’t bind it. Neither is the internet – providing you with the flexibility to tweak and adapt your SEO strategy as time goes on and your business develops and changes. Helping you stay at the forefront, you can edit and modify your keywords every few months so that your business keeps up with the latest consumer trends. Furthermore, as interest in your company increases as it grows over time, more people will be able to find your business, widening your reach, thanks to your ongoing efforts to give consumers what they want.
Separates you from your competition
While it is now widely known that companies need to adopt SEO into their business models if they want to grow, stay relevant, and be successful in this new digital eCommerce era, you’d be surprised at how many companies are still falling at the wayside. So even if you think this won’t give you an edge because every other business owner in your industry has already adopted a brilliant optimization strategy, the likelihood is that they haven’t.
Imagine two very similar companies selling the same service at similar price points. One has made an effort to enforce SEO into their online site while the other hasn’t. Which one do you think will attract and gain more customers through local search and rankings on Google? In a constantly changing landscape, it is vital to adapt if you want to thrive and boost your sales, so start yielding the power of SEO to set yourself apart from your competitors.
Establishes brand identity and trust
Building trust and credibility as a brand is no easy feat for any business, and once you have established it, it is essential to maintain and build upon it to ensure long-term success. Like with anything worthwhile, establishing this trust and authoritative presence in your industry takes time and a lot of hard work, but SEO can help, especially when it comes to Google. Not only does good keyword optimization lead to greater credibility from Google itself, but your target audience will also be much more likely to trust you when you appear on the first page of the search compared to page 10 (if they even get that far). Therefore, a strong web presence on both a local and international scale is crucial to boosting your sales, showing how SEO can now make or break your business.
Wrapping up
Whether or not SEO contributes to a boost in your company’s revenue depends on the strategy you chose to adopt. Still, there is no doubt that with a well-thought plan and successful implementation, SEO will be incredibly profitable for your company. While there is a bit more to it than dotting a few high-yielding keywords throughout your content, SEO holds a lot of power over how audiences consume and shop today, making it a cost-effective, money-making method that, when done right, means that you can’t go wrong.
References used in the article:
- https://www.digitalcommerce360.com/article/global-ecommerce-sales/
- https://optinmonster.com/18-ways-increasing-conversions-throughout-your-sales-funnel/