How to Build Real Followers on Instagram

The Right Way To Grow Your Business Through A Powerful Brand, Audience, And Content Marketing Tool

Photo by Souvik Banerjee on Unsplash

We recently talked about how you can improve your business marketing via Instagram. Contrary to what many people still believe, Instagram is not just a fun app where you can post food, holidays, and family photos.

Instagram has become a powerful tool for brand building, audience building, and a business news content marketing tool. It has more than 200 million active members every month sharing 60 million photos and 1.6 billion likes per day.

Photo by Gabrielle Henderson on Unsplash

Warning: there are a lot of people out there who promise to increase your Instagram followers by the thousands, but be careful. Most of them use fake accounts created by bots to increase their numbers.

These types of fans have zero value. In fact, they may be dangerous, wanting to steal your password or pictures or infect you.

According to data security company Imperva, these malicious bots make up 28.9 percent of the bots on Instagram.

The best way to build your Instagram followers is to be true to your brand and your audience.

Here are 3 tips to help you find real Instagram followers:

1. Tell a Story About Hashtags

It is good to use your business name as a hashtag, but you need to think beyond that.

If you want to use your Instagram posts to get followers, use some hashtags that tell the story of the photo you are sharing. For Instagram profiles, hashtags, there is a tool called Picuki read a complete guide about picuki at You want to start a conversation when you share posts like:

• Events

• Promotions

• Tournaments

• Product presentation

Photo by Georgia de Lotz on Unsplash

A good example of a product that does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips and use the hashtag when sharing photos of their meetings.

By using attractive, relevant hashtags, you can be found on Instagram search and hope you will build followers on Instagram.

2. Be Wise

Instagram is about photos, so many people think of captions as the latest thought.

Do not ignore the captions of the image! You can generate interaction and encourage sharing by using descriptive words that will engage, inspire and entertain your fans.

Here are some ideas to help you build followers on Instagram with your posts:

• Use questions in your captions. Write your question at the beginning of the post so people can see it first.

• Find out more about your post. Tell a story about yourself, or how your product helped or encouraged someone else.

• Ask people to tag others. Asking people to tag their three best friends or tag someone they thank brings some potential fans to the list.

A good example of a product that does well with personal posts is the @NatGeo Instagram account.

They create amazing Instagram Stories and educational captions to educate the user about animal suffering around the world.

Remember when it comes to using Instagram posts to get followers, it’s all about being real. Do not use questions in every post or tell a false personal story.

Photo by Georgia de Lotz on Unsplash

3. Walk Where

One of the best ways to build your Instagram followers is to get to know your neighbors!

Whether you create Instagram ads or want to promote your event somewhere, you can see what’s happening around you by going to the search page and clicking the Places tab.

Type a location to see geotagged posts in that location. Then visit related or recent tagged posts – not for competing businesses, obviously – and leave a comment or emoji and follow someone if you like what you see. Hopefully, this will be the beginning of organic communication.

For example, if you provide health training services, you can type your location to be followed by “entrepreneurs.” Local businesses may seek additional employment as well as a balance of health or assistance with health goals or career challenges.

Similarly, if you have a visible place people have posted on Instagram, comment on the photos of those photos to make sure they are aware of your Instagram presence, and follow them.

Here are some of the best ways to build Instagram followers the right way: no bots, no shortcuts, the most recent and authentic ways to connect with your audience and convert them into fans!

Susan Friesen, founder of award-winning web development company and digital marketing company eVision Media, Web Specialist, Business and Marketing Coordinator, and Social Media Adviser. She works with entrepreneurs who have a lack of knowledge, skills, and support needed to build their online business presence.


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