When it comes to marketing, an infographic is one of the most powerful tools in your arsenal.

Photo by Austin Distel on Unsplash

Not only are they visually appealing, but they can also help communicate complex ideas quickly and easily. And when it comes to selling products, an infographic can be a great way to highlight the benefits of your product and encourage people to buy. So how to make an infographic that will help boost your product sales? Here are seven tips that can guide you:

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1. Tell the story of your product

Your product likely has a story behind it – whether it’s how it was developed or why it’s unique. Telling this story in your infographic can help people connect with your product and understand its value. How to create an infographic that is successful is to keep your story clear and concise. You want to hook your audience with an interesting tidbit or statistic and then lead them through the rest of the story using strong visuals. Include a mix of charts and pictures to help break up the text and keep people engaged. A graph maker is a helpful tool for creating visuals to accompany your data stories. Finally, include a call to action at the end of your storytelling to people about what they can do now that they know more about your product. 

2. Show your viewer how your product fits their story

People are more likely to buy a product if they feel like it’s been designed specifically for them. So, consider how to create an infographic that shows how your product can fit into your viewer’s story. You can illustrate how your product works, how it can be used in various situations, solve a problem, or even make their lives easier. And don’t forget to include a testimonial from satisfied customers to show that your product is the real deal.

3. Use data visualization to tell your product story

Data visualization is a great way to highlight the key benefits of your product. How to build an infographic that will highlight your product? If you have any data supporting your product’s claims, include it. This could be things like customer satisfaction rates or before-and-after photos.

4. Use the psychology of color

Color can be a powerful tool for catching people’s attention and conveying the right message. When choosing colors for your infographic, consider what each color represents and how it might affect your viewers. Studies have shown that specific colors influence emotions and behavior, so choose wisely! Use colors that will create a positive association with your product. For example, blue is often associated with trustworthiness, while green can represent growth or progress.

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5. Choose the right fonts

An effective infographic has to have good content. But once you have your content nailed down, you need to think about how to make a good infographic that will present it in a way that is both visually appealing and easy to understand. That’s where fonts come in. The right fonts can make all the difference in how your infographic is perceived. Here are some tips to help you choose the right fonts:

  • Consider the tone you want to set. If you want your infographic to be seen as fun and approachable, then use playful fonts. If you want it to be more serious and professional, use more traditional fonts.
  • Make sure the font is easy to read. This factor is crucial if your infographic contains a lot of text. Avoid using fonts that are too distracting and difficult to read. Instead, opt for simpler fonts that will be easy on the eyes.
  • Avoid using too many different fonts. Using more than two or three fonts can make your infographic look cluttered and messy. Stick to one or two fonts throughout your design, and use different weights and styles to create variation.
Photo by Austin Distel on Unsplash

6. Make it an easy read

When people see an infographic, they’re not going to read it like a blog post or article. Instead, they’ll probably scan it to get the gist of what it’s about. So, how do you make an infographic easy to read? Ensure your infographic uses short paragraphs, bullet points, and clear headings. You can also highlight key information with colors or icons.

Photo by Isaac Smith on Unsplash

7. Consider the context

Where will your infographic be seen? When designing an infographic, this question is essential to consider, as the context can affect how people perceive it. For example, if you’re sharing your infographic on social media, you’ll need to ensure it’s optimized for mobile viewing. And if you’re including your infographic in a presentation or report, you’ll want to choose a more formal style.

By following these tips, you can create an infographic that will help boost your product sales and get people excited about your product. Just remember to keep your audience in mind and focus on conveying the key benefits of your product. You can create an informative and visually appealing infographic with little effort. And who knows? Maybe it will even go viral!

Venngage makes it easy and accessible for anyone who wishes to create an infographic. Sign up now so you can create that perfect marketing tool today!