As a real estate agent, communication with your team and your clients is essential. An active channel might be just what you need to grow your client list. And texting is perhaps one of the fastest ways to get to your team members and clients personally. However, for an agent to use text marketing, they need to be smart and use this simple tool strategically to better their sales. It may seem simple, of which it is, but they should be cleaver too. Sending texts blindly to people who might not even require it, is a rather bad idea. And that is why one must stick to the rules of text marketing.
Below are some of the benefits an agent enjoys by using text marketing.
- Enhances Buyer Engagement
As mentioned above, texts are a more intimate approach as compared to emails. The advantage is that most people spend most of their day with their phones. Either on their hands or within their reach. Therefore, if the person you sent a text to is a potential buyer, they will respond fast. This will prompt a communication channel that will keep them engaged, and this is a plus on your side. Once a buyer is catered to, and all their queries are answered, they are bond to take up your offer and close a deal with you.
- It Is Easier And Cheaper
Of all the marketing techniques used by real estate companies, such as making adverts, are quite costly. But text marketing is considered rather cheap. This is because the costs are mainly the same for everyone, whether it is a big business or a small one. The costs incurred are the same for all subscribers of a service provider. Their simplicity is attributed to the fact that their usage is the same and needs no specialized techniques.
- Keeps Clients In The Loop
Text marketing helps agents keep their clients in the loop in case of new listings, discounts, and viewing schedules. A client who is still searching appreciates this out-reach and will most definitely take it up. Your company should, therefore, consider using a real estate texting service to make sure that their clients are catered to around the clock.
- Increases Sales
Your company is bound to maximize its sales numbers now that your clients and potential clients are well looked after. A happy customer will always come back or even better yet refer you to an interested buyer in their circle. This, in turn, goes a long way into broadening our circle of clients, which is of great benefit for your company. You will grow exponentially within no time into a multi-million organization.
- Has Unique User-Friendly Features
Text marketing has a few extra features added to it besides the traditional SMS. It also has MMS which sends a text with images and links attached to the text. And such is beneficial to one without an active internet connection. There is also mass and list messaging, which uses a strategic system to send texts to a large group of people. All serve the purpose to pass on the message you intend to share.