Have you ever heard someone say, “I’ll be in and out” before going shopping? This is the last thing that business owners want to hear.
Business owners are continually looking for ways to increase the length of their customers’ stay. When a customer stays in a store for longer, they have a greater chance of purchasing more items. This results in more profit for the business owner.
Although it may seem like an industry secret, increasing your customers’ shop-times isn’t as difficult as you might think. There are several useful and practical things that you can do to encourage your customers to shop for longer.
Make Visiting Your Business an Experience
Most business owners dedicate the majority of their floor and wall space to products. Initially, this may seem like the obvious way to maximize profit. However, doing this does the exact opposite. Having too many products can look tacky and feel slightly overwhelming.
Instead of surrounding your customers with products, you should dedicate some of your floor space to something “experiential”. Some common examples include:
- Testing/sampling stations
- Product demonstrations
- Interactive technology (T.V.s, tablets, games, etc.)
Adding experiential aspects to your business will make your customers want to spend more time in your store and encourage them to learn more about your products.
Maintain Your Roof
Comfort is key, especially in the retail industry. If your space is too hot or too cold, then your customers won’t want to spend time there.
If you want to ensure that your business is always set to the ideal temperature, you should make sure that your commercial roofing system is in working condition.
Over time, even the best commercial roofing systems can become prone to minor and severe damage. If your commercial roofing system is damaged, it allows hot and cool air to escape. This affects the overall airflow and temperature of your building.
Not to mention, commercial roof damage can lead to a business owner’s worst nightmare: an internal leak. An internal leak can compromise several parts of your building and lead to expensive structural damage. In some severe cases, a leak can even damage your products and force you to close your business for a short period.
If you want to keep your customers comfortable and stop leaks before they happen, you should call on a commercial roofing company.
These experts can spot (and fix) several different types of commercial roofing issues that affect the airflow or lead to leaks.
In-Store Charging Areas
The modern shopper rarely leaves their home without their smartphone; it allows them to:
- Double-check prices
- Get directions to their favorite stores
- Get in contact with people while they’re on-the-go
As a business owner, you should look for innovative ways to cater to your customers. What better a way than by installing in-store charging stations?
Having in-store charging areas will give people a chance to charge their phones while they shop. Doing this can help you generate more sales and transform your business into a local hub for shoppers.
With a little bit of creativity, you can quickly increase the shop-time of your customers. If you don’t know where to begin, the tips mentioned above will start you off on the right foot!