Using Stock Video for Social Media Marketing Campaigns

It’s no secret that video is an integral part of any complete digital marketing strategy. Videos are fun, engaging, and have an incredible effect on boosting conversion rates. More and more marketers are adding video to their campaigns with immediate benefits.

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The cost of producing quality videos, however, can be a major concern for small and growing businesses. This is where stock video comes in. Using stock video in your social media strategy can save your marketing budget while helping you create high-converting video campaigns.

Making Incredible Video Marketing Campaigns, Step-By-Step 

Creating unforgettable video marketing campaigns for social media is a simple process, but needs to be done properly to become an effective marketing tool. Simply grabbing some videos and throwing in a screen wipe isn’t going to cut it. 

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With this step-by-step guide, you’ll be able to create and publish your own social media video marketing campaign using your own voice and some stock video. 

Step 1: Develop the Content

Diving headfirst into content creation can be exciting, but the first step is planning and developing. Identify the goals and material of the content. 

  • Who is this for?
  • What is the desired outcome of the user?

These are questions that need to be answered and built into the development stage of the content. 

Step 2: Write the Script

Unless you’re a world-class orator, you probably won’t be able to just “wing it” when it comes to content. On the flip side, if you are a world-class orator, you know the importance of having a proper script written and planned for your content. 

For additional organization at the very least, a rough storyboard will help organize your thoughts and drive the process in the direction that you want. 

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Step 3: Compile the Footage

Once you have an idea of what you’re going to say and how you’re going to say it, it’ll be much easier to gather your stock footage.

Download and organize all the stock video clips that you plan on using. Getting everything you’ll need in one place makes editing much easier, and saves you hours of time hunting down a clip that you’ll only use for five seconds. 

Step 4: Record the Voiceover

Audio can make or break a video. Nothing is more distracting than bad audio. Recording can be done in a quiet room with a regular microphone. While that works fine, a few extra steps can really make the sound pop.

Keep your computer and any electronics away from your microphone when recording.

If you’re getting too much background noise, using milk cartons or foam will help reduce ambient noise.

Drink water before recording.

If you know you’ll need to edit a section of audio, clap loudly near the microphone. This will show a spike in the audio making it easy to identify when editing. 

Step 5: Put the Footage in the Desired Order

This is where the storyboard from step one comes into play. Your video editing software should give you enough control to rearrange sections of your video and test it out in real-time. Put everything in the proper place and run it through a test view. 

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If it doesn’t flow right or gives information out of order, now is the time to reassess and fix any glaring issues. It’s much easier to cut and paste sections than it is to start from scratch, so think of each part of your video as a separate module that you use to build the final product. 

Step 6: Add the Music

Background music and sound, if done correctly, is hardly noticeable until it’s missing. It should add to the video without drawing attention to itself. 

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When choosing your music, ensure that it fits with the overall message and tone of the video. Finally, make sure that you actually own the rights to the music

Step 7: Edit and Complete

As a creator, it can sometimes be difficult to review your final drafts but before sending it out, it needs to be viewed in its entirety by you (and preferably another non-biased viewer). 

Once final edits have been completed and positive feedback is received, then you’re ready to schedule for posting. 

Launch Your Campaign

And there you have it! Designing videos that stand out is within your reach with the help of stock video, the incredible outreach of social media, and your own innate creativity, of course. 


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