Do you want to build a thriving vegan brand? Then you need a great branding strategy.
Few industries are experiencing as much rapid growth as vegan food. The global market for vegan food was worth $15.4 billion in 2020, and it’s expected to reach the $26.1 billion mark by 2026.
With so much growth potential, today is the best time to grow your business with digital vegan advertising strategies.
But what does it take to build a brand that’s unique in a competitive vegan market?
Here’s a deep dive into digital marketing and how to build an attention-grabbing, impactful business in the vegan niche.
Understanding vegan digital marketing
Digital marketing for your vegan business uses multiple online techniques for marketing online to promote your products or services. Vegan digital marketing is useful for attracting, engaging, and even converting prospecting clients via social media, search engines, websites, and email.
This form of marketing increases traffic to your business’ website while strengthening the brand’s digital presence. Digital marketing puts your business on the online map.
With over 1.8 billion websites live a minute, the chances of your prospective customers stumbling upon your online vegan website are slim.
If you have incredible vegan services or products, word will eventually get out through word of mouth. However, the process is slow and people are likely to forget about you when a competitor is more visible than yourself.
An effective digital vegan advertising strategy makes sure your brand is visible and easy to find. Apart from more website visitors, you also get your ideal clients for more conversions!
How? A dedicated SEO plan.
How to improve SEO for your vegan business
Having a business website and not optimizing it will not do you any good.
Your website should be responsive, have the ideal feel and look, and communicate your brand’s story. Plus, you need to optimize it for search engines.
If you are on page 10 of Google web results, prospective clients will never find you. After all, 75 percent of online searchers never scroll past the first page of Search Engine Results Pages (SERPs)!
Here’s a step-by-step look at how you can optimize your vegan website for SEO and improve ranking on Google vegan results.
Profile your ideal customer
The first step to building a solid SEO plan for your vegan business is knowing your audience.
Unless you have the profile of your ideal buyer, you will end up wasting lots of resources on wrong targeting. This step involves meeting your customers up close and asking them relevant questions. You can also send a survey form to current customers to understand their pain points.
Other sources of information on the vegan customer include:
- Social media platforms such as Facebook and Twitter
- Online vegan communities
Carry out an SEO audit
A complete SEO audit is another step. Create a Google search console profile and add your site there. An expert from a local SEO company can guide you through the process.
The console provides you with an idea of whether your business’ site is Google indexed. If it is not indexed, you must manually submit your web page. The SEO expert then runs an analysis of your page visibility, score, and critical errors that you need to eliminate.
A thorough keyword analysis
A critical component of the Vegan SEO strategy.
A keyword is a word or combination of words that users type into Google’s search bar to look for a business like yours. So, identify the works people are likely using to find a business such as yours and create content based on the keywords. For example, if your brand is in the business of offering staffing services for vegan businesses, the keywords “vegan job ideas” may apply to those looking for a career change.
Thorough keyword analysis involves also identifying long-tail keywords to target. Next, research the search volume of the keywords you have identified above. Make sure you understand the Cost-per-Click (CPC) value to know how much competitors will pay to rank for the keywords using Google Ads—if they are paying, it is important!
A keyword analysis is one of the most critical services offered when you partner with professionals to do vegan SEO and marketing for you. This ensures that your brand is always relevant and in front of the ready-to-purchase online searchers.
Have a content strategy
Use the keywords to create your content strategy.
Some content strategies involve:
- Becoming a guest blogger—If you know of a website that’s related to the vegan industry, and it has a better SEO score, there’s no shame in leveraging them by highlighting your content on the platform. Some sites will accept and others won’t. Ideally, you should feature on different channels and websites. If possible, putting a backlink will drive traffic to your business’ site.
- Leverage the power of videos, social media, and podcasts—Make use of relevant channels available to establish an online presence. Find out what channels your competitors are using and be on them as well. Some ideas include creating how-to videos about your vegan services or products to establish your expertise.
Having great website SEO is like running a massive vegan outreach campaign on the streets to reach thousands of prospective customers. Unlike the physical outreach campaign, SEO has the potential to reach millions of people who are specifically looking for your services and products on the web.
Hire a professional vegan SEO company
A vegan SEO professional understands what your target audience wants.
Every detail in your digital marketing campaign matters. A vegan digital marketer breathes and lives just like your ideal buyer persona. Further, they are in a better position to come up with keywords that work for your products and services.
Other benefits of hiring a vegan SEO company are:
- A better content strategy because of their understanding and experience with the vegan community. This also means better content ideas that include details such as sustainability that a non-vegan SEO company may overlook.
- Vegan marketers are in a better position to skyrocket your business. Their sole purpose is to help vegan businesses achieve new heights by reaching a wider audience.
Brand your vegan business today
The vegan industry is growing every day, and now that you understand how digital marketing can increase your vegan brand, you have everything required to get started today and make a mark. Vegan advertising means thinking outside the box, so don’t be afraid to be different and create an unexpected or edgy brand with the help of professionals!
The internet is the first place people turn to when looking for products and services. Check out our blog for more information on how you can leverage this to improve your business’ exposure online.