Branding is something that can benefit any business – and its great for plumbers. Regardless of the size of your business, your consumer base, or your marketing budget, you need to consider branding yourself and your company to establish an image that is attractive to potential customers.
Contrary to popular belief, you don’t need to have a huge marketing budget in order to focus on branding development. In fact, there are several things you can do to establish and build a brand with very little financial or personal effort. Just infuse some good-old-fashioned hard work with a dash of creativity, and embrace technology and software in offer to you, and you’ll be well on the right path to attracting new business.
Here are a few strategies that will help any plumber establish a solid plan for building their business.
Become Active with Local Groups and Events
One of the first steps to developing a brand is becoming an expert in your industry. You can consider joining local community groups or organizations and facilitate Q and A discussions about plumbing tips for home or business owners. At these events, you’ll have the opportunity to meet and engage with members of your community, introduce you and your business, and develop relationships with potential consumers. You can also volunteer some time to help community groups such as non-profit organizations; this is not only socially responsible, it will greatly enhance your reputation within the community and generate you new leads.
Complete a Competition Review
Inspecting the branding and marketing efforts of competitors is another free and easy way to begin to build your brand and thus expand your plumbing business. Take time to review their websites, any advertising they do – both locally and online, and register for their electronic newsletters to see how they target market leads. This will plant ideas in your head for you to improve upon, so that you can beat your competitors at their own game. The trick is to find an idea and build on it to offer something unique, allowing you to offer a better user experience to your customers.
Explore Digital Content Marketing
Arguably one of the best ways to build a brand, attract new leads, and convert those leads into loyal plumbing customers is through digital marketing. Content marketing specifically is a very simple way to introduce your service and expertise to thousands of potential local customers. There are several reasons why you should consider this advertising medium. First, it allows you to establish yourself as an authority on plumbing. This helps to develop trust among new customers and inspires them to reach out to you when they need plumbing services.
Content marketing also provides plumbing companies with opportunities to strengthen their brand identity. When you content is strong, easy to read, and provides solutions to common plumbing issues, it helps you determine what your customers are searching for, answer their questions, and connect with them on a personal level.
The key thing to remembers is that digital marketing (or content strategy) is a hive of information that’s just waiting for you to capture and refine. Developing blogs or social media content will add value to your site and draw in potential customers.
Diversify Your Marketing and Advertising
Not all consumers are identical. Some prefer reading newspapers to searching online. Some open adverts sent through the mail, and there are some customers who will entertain a phone call. The key is to develop a marketing and advertising strategy that best connects with your customers and gives you the best potential for lead generation and conversion.
Lay out your advertising and marketing options and create a strategy that allows you to optimize each. Complete research among current customers to ask them how they found out about your plumbing business and focus on those methods first before developing new platforms.
Create Partnerships with Like Minded Businesses
The service industry has multiple opportunities for partnerships to be established. For plumbers who are looking to expand their business, working with like-minded companies who provide services or repairs to common household or business property issues might be a great way to expand business opportunities.
For example, if you have experience with installing or servicing gas lines, or HVAC system plumbing components, consider partnering with a local heating or air conditioning company that outsources those tasks to local plumbing contractors. Not only does this help build your work level, but it also allows you to connect with homeowners directly and pass along information about the other plumbing services that you offer.
The key is to find companies or independent contractors that serve similar clients, but don’t compete with your business directly. Some other examples of possible partners for plumbers include roofing contractors, interior or exterior remodelling companies, and large construction firms.
By taking a proactive step towards growing your business through brand development, affordable digital marketing, and developing partners, you’ll be better prepared to expand your business opportunities at a scalable level that is comfortable, easy and sustainable for you and your business. Review available insurance options for plumbers here.