The importance of video content for business

Video content has become so powerful that we cannot ignore it anymore.

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So why is video content important?  It is estimated that by 2022 videos will be more than 82% of everyone’s content across social media channels. Sounds inspiring, yes? And to top it off, studies show that more than 54% of customers are willing to watch video content of the brands they support.  If it’s not clear yet why you need video for your business, let’s dive in a little deeper.

Photo by Peter Stumpf on Unsplash

It is not a secret that video content is no longer limited to TV ads or educational videos. These days you probably have seen some interesting showcase videos or watched an inspiring journey through the rebranding process of a company that you like. There are endless opportunities for businesses nowadays to represent themselves, their values and products/services through inspiring video to your followers. 

Value Imagery has extensive experience working with different companies across Australia. We are a video production company based in Byron Bay, NSW. No problem is too big, no budget too small, no idea too grand to achieve. We work with Filmmakers, creative thinkers, listeners, and problem solvers. Ready to travel to any part of Australia. Northern Rivers, and South East Queensland. 

For the past couple of years we have worked with a number of businesses and have created exceptional videos that communicate their story to their clients. We have also been providing video marketing and coming up with strategies for businesses. We are happy to have clients that trust us and we are proud of the work we have created together. With a team of professionals who are ready to deliver no matter what. 

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Let’s discuss a couple of things that you have to consider before shooting a video: what is the process, what not to forget and what to look for. 

Start with the basics 

If you are hiring an agency to take care of your video content, you can be 100% sure that they will take care of the process from A to Z. First thing you will receive is a project brief to fill out.  Are you looking to make a demo video, explainer videos, or videos for your social media platforms?  Whether it’s planning to create a series of live videos or a full library ready for online video platforms, we want to make sure you’re building trust with your clients, with a clear call to action in your messaging, with a solid return on investment. You can also create videos professionally on your own with the help of an online video editor which does not require any prior experience of video making and editing as this tool is easy to use and beginner friendly. This tool provides you with multiple easy-to-use video editing tools like adding transitions to your videos, music, effects, images etc. 

Now, a lot of businesses don’t take this seriously, but in fact this is the most important document and it’s a half of the success if we get it right from the start. Briefing should be like a Bible – this is the document that has all the answers. What is the purpose of the video? How many videos are we going to have? What are the expectations and so on. The more time you invest in filling it out, the better outcome you can expect. 

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Get the right equipment 

When you have your vision, it’s time to make sure that you have the proper equipment. If not, no worries, if you’re hiring a company to take care of the task – they will make sure they have everything and all you have to worry about is just coming on time and making sure everything goes according to plan. 

Be prepared for the changes

There are many unspoken rules when it comes to videos, but if you’re working with a team of professionals, they will make sure you are comfortable and most importantly – happy with the process as well as the final result. 

One thing you have to consider before the filming is the place. Whether it is going to be outdoors or indoors? If it’s outdoors, weather can be a big factor and you have to be flexible just in case the weather is not what you expected it to be. In any case, our professional team will give you a couple of suggestions and offer what to do in every situation, so all you have to do is sit back, relax and trust the process.

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Plan your communication strategy

Once the video is done make sure that you have a plan on how to communicate the video you’ve just made. If your trying to generate leads or sales, do you have proper landing pages with effective funnels?  The majority of the success depends on your communication channels and methods. It’s why video content marketing is so important.  Once you’ve spent a significant amount on producing a video for your business, make sure you have a budget for your communication, because it takes a lot of effort to make sure that your target audience can see your efforts. 

Photo by Peter Stumpf on Unsplash

Creating videos is a great way to reach your target audience. Nowadays more people prefer to watch video content than read a blog post or browse on your website. Every company should use this advantage and slightly shift their focus in order to get the best outcome of the current trends. 

Value Imagery is always ready to help with any requests. Our team of professionals make sure that the entire process goes smoothly and the result is exactly what you expect. With the experience that we have gained over the years we are confident that your journey with us will be successful. 

Contact us for more information and let’s make videos for your business! [email protected]!


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