If you are a wellness influencer, then you must look towards Instagram to gain traction and popularity.
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However, when it comes to generating much-needed traction on Instagram, there are several factors for you to consider. Keep in mind that the success or failure of your Instagram profile depends on how good you get at addressing these vital social media engagement factors.
Here is all that you need to know.
Instagram is all about dedicating time and energy to developing the perfect brand, figure, and photography skills. It is your platform to showcase your skills as well. However, since you are a wellness influencer, you need to factor in your primary niche and every skill necessary to get your social media profile the required attention.
The key to Instagram is understanding your goal
Before you create your Instagram profile, you need to decide on the aim for your concern. Your goal is the central driving force, and all your actions should try to accomplish the goal together. Don’t start thinking about the follower base right from the start. Look into all the aspects that will allow you to create incentives and the required impact on the followers. Keep in mind there is always more than one area to concentrate on when navigating the social media world.
Since you are working within the vertical of health and wellness, your main activities should focus on it. Achieve the clarities for realizing your wellness goals and design the purpose and mission right at the starting point. Goals might and will vary according to individuals, but you can achieve anything you set your mind to with consistent effort. Look for sponsorships as well as endorsements which are brilliant, motivating factors that contribute to faster growth.
Build your client base
At the base, every Instagram user or business account holder is looking to get clients. When you are looking to be a wellness and fitness expert, you need to gain credibility as an authority in the field. This will not only allow you to attract new customers but also help you to maintain the user base as well. You can think about customizing your wellness programs to fit all types of users. Also, making sure that you are going for multiple wellness activities like yoga and aerobics will increase your reach and client base.
To give your profile a bit of boost, you can now buy Instagram views, likes, and comments from a reputed third-party service.
Complete your profile
If you are looking to be a full-fledged influencer, you need to go for a business profile. So, make sure to change your profile into a business account right at the start. Instagram business accounts provide you with various analytical features and insights to reach the global audience better.
Define your wellness niche
Instagram is a global platform, which means there are chances that you can reach all types of followers and age-group. Keep in mind you are not supposed to create content for every kind of customer. Define your followers and have a clear idea of your target audience. However, according to our experts, it is not a great idea to be too technical about targeting followers, but a general overview works just fine. Conduct a bit of general research to narrow down your follower base and decide on your niche. Make slots depending on the type of wellness regimen; kickboxing, yoga, or martial arts, choose your niche, devise a schedule, and stick to it.
Instagram captions for the best results
The Instagram caption is a significant motivating factor to improve your profile engagement metrics and traffic inflow. A crisp, concise, and to-the-point caption allows users to skim through the posts while taking in all the information, deals, and posts. You can go for mini blog posts elucidating the benefits of wellness programs and how to go about practicing the sets. The choice is yours. All you need to keep in mind is that if you are maintaining a parallel blog or website, then use the CTA and linking feature of Instagram to redirect traffic to the sites from your Instagram posts.
Use your Instagram account to update your followers about the various wellness activities to keep the user base motivated. Share your routine, and increase your follower base. Keep in mind there are thousands of wellness influencers on Instagram, and therefore you need to stand out among the competition. Be consistent with your approach, and make sure you add a dash of humor into your account. Even if you are attending an event or your favorite healthy food spots, make sure you share all the details to spice up the Instagram feed. Keep in mind all of the tips mentioned above to build a brilliant wellness Instagram account. All the best.